What is SEO?
SEO stands for “Search Engine Optimization,” which refers to the practice of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). Axys Digital Marketing offers SEO services.
Search engines like Google, Bing, and Yahoo use algorithms to determine which websites and web pages are the most relevant and helpful to users based on their search queries. SEO services aim to improve the ranking of a website or web page in these search results by optimizing various elements of the site or page, such as its content, structure, and metadata.
SEO Services
Our national and local SEO services include many services to help your business improve its online visibility and search engine rankings. We offer SEO campaign setup and monthly SEO management services.
SEO Campaign Setup
Some of the many tasks included in our SEO campaigns include:
-
Website Analysis
Axys Digital Marketing will perform an in-depth review of your existing website. After we analyze the resulting data from your website, we will identify technical issues. Some technical problems are broken links, duplicate content, or slow page load times. These issues, if left unchecked, negatively impact your site’s search engine rankings. From the website analysis, your SEO Strategy is then created.
-
Keyword Research
Our next step is to research relevant keywords and phrases that users might use to search for your particular product or service and then optimize the website content to include those keywords.
-
On-page Optimization
On-page SEO includes optimizing various elements on each web page, such as page titles, meta descriptions, header tags, and the internal linking structure to make the site and the messaging more explicit and authoritative to search engines.
-
WordPress Website SEO
If your website is built using WordPress, we optimize the WordPress platform and plugins as efficiently as possible. This can be limited due to the existing design, theme, plugins, and image/video usage. A slow-rendering website will have difficulty ranking and staying visible on Google SERPs. This is an ever-changing battle with the fast-changing technology in the WordPress platform, software, and plugins.
-
Off-page Optimization
This involves building high-quality backlinks to a website from other reputable sites to improve its authority and search engine ranking.
-
Content Creation
SEO companies may offer content creation services, such as blog writing and video production, to help businesses create high-quality, relevant content that can attract more traffic and improve search engine rankings.
-
Local SEO
We also offer local SEO services as part of our local digital marketing campaigns. Local SEO involves optimizing your online presence for local search, including Google maps listing optimization and local keyword targeting.
Monthly SEO Management Services
Monthly SEO services are essential because search engine algorithms constantly change, the competition gets more intense, and website technology advances which needs updating and reconfiguration to remain competitive. All these factors contribute to why a website’s rankings fluctuate over time. A one-time SEO effort is unlikely to achieve lasting results, and ongoing optimization is necessary to maintain or improve a website’s search engine visibility.
Here are some of the monthly tasks we perform for your monthly SEO management services.
-
Update Website SEO
Search engines like Google constantly update their algorithms, impacting a website’s rankings. Ongoing SEO management allows businesses like yours to stay on top of these changes and adjust their optimization strategies accordingly.
-
Monitor Campaign’s Search Engine Optimization
Issues arise commonly from algorithm changes, platform and plugin updates, hacking, competitors, overwriting by multiple developers, and many other reasons. These types of errors directly affect a website’s search engine optimization and rankings. Our daily campaign monitoring helps catch errors quickly, react swiftly, and correct issues before they cause severe ranking repercussions with Google.
-
Inbound Link Building
Inbound link building, also known as backlinking, is the practice of acquiring links from external websites that point to your website. Depending on your campaign, your team or Axys Digital Marketing will solicit inbound links monthly.
-
Build New Pages
Search engines value fresh, high-quality content, and regularly updating a website with new content can help improve search engine rankings. Our monthly SEO management services help businesses like yours identify new content opportunities and ensure that the website is regularly updated with new, relevant content. Depending on your SEO package or custom campaign, you or we will provide the blog and any necessary images.
-
Monthly Analytics Reports
For our monthly SEO management services, we provide monthly digital marketing campaign reports on website traffic, search engine rankings, and other key performance indicators to help us track and report on your campaign progress and make informed decisions about future optimization efforts.
These are just a few examples of our monthly SEO management services. Specific services offered will depend on the type of campaign you choose and the needs required to attain your business goals.