Recently, Google finished rolling out their most recent algorithm update for desktop. Google algorithms help increase the relevancy of organic search results. Relevance helps “weed out” spam or difficult-to-decipher information on websites that can be confusing.
The Google Page Experience algorithm update began rolling out on February 22, 2022 and was complete on March 3, 2022. You may be wondering how this affects your website’s search engine optimization (SEO) and organic rankings. This algorithm considers the following:
- Core Web Vitals
- Mobile-friendliness
- HTTPS
- No intrusive interstitials
There are never perfect scores for any of the above, even for Google.com. These criteria are highly complex to your average business owner or Board of Directors but need addressing. The goal is to get within the range requested per Google’s page experience goals.
To optimize your website for the new Google page experience algorithm update, the best course of action is to review your website’s technical standing or contact Axys Digital Marketing for a consultation. We offer a free SEO consultation to see where your website currently measures on Google Core Web Vitals tools, mobile-friendliness, HTTPS check for website connection security, and review interstitials to know if they make content less accessible.